Everywhere you go, online or off, you need a bio that sells you. Your LinkedIn profile. Your website’s “About” page. The author box at the end of articles you publish. Your speaker introduction. Making yourself sound like the rock star you really are is an art form. You have to walk a fine line between not saying enough (being too modest doesn’t help) and being obnoxious (too much ego is a turn-off, too).
Freelance writer Dena Kouremetis lends her expertise on how to write about yourself online as if you were your own PR firm. Learn how to be “on message” and highlight your expertise consistently to create that “top of mind” awareness all small business owners strive for.
