Consultants typically put their business development efforts into the practical, “doing” skills or techniques their specialty requires. But while skills such as assessing organizations, developing websites, giving presentations, and analyzing spreadsheets are necessary for consulting success, they are not enough.
Personal Power—the combination of self-awareness, self-confidence, emotional intelligence, and the ability to handle difficult situations calmly—is a key ingredient for consulting success and satisfaction. Consultants who can combine personal power with their “doing” skills find it easier to exceed their clients’ needs, generate repeat business, and meet their revenue targets.