Think e-mail is dead? According to the Direct Marketing Association, the ROI of e-mail marketing is more than three times that of social networking and almost four times as great as mobile marketing.
You don’t need a large team or a big budget for email marketing, which makes it a good tool for consultants. But if you want that fantastic ROI, you do need to know how to use it properly. Come to the September BACN meeting to learn key strategies and techniques.
Speaker Elyse Tager of Constant Contact has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization.
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