“A real trend is one that lasts, one that moves eventually from emerging trend to profitable, commonplace business practice.” So argues Dr. Louis Patler in his 2003 book TrendSmart: The Power of Knowing What’s Coming…and What’s Here to Stay. But with the flood of new technologies, new business models, and new consultants entering the marketplace, how can we hope to separate important trends from passing fads? And how can we use that knowledge to benefit our clients and ourselves?
Join the Bay Area Consultants Network in April for a Charlie Rose-style interview with Louis Patler to discuss the most important business trends today, how they interact, and how you can use them to gain a competitive advantage. Michael North (as Charlie Rose) will keep the focus on consulting as Dr. Patler shares recent research and case studies.
You will learn
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- How to identify today’s most important business trends
- How to apply knowledge of these trends to generate business
- How to align your existing consulting expertise with emerging trends
About the Speaker
Award-winning author/speaker/consultant Louis Patler is President of The B.I.T. Group (www.thebitgroup.com), a strategic business consulting company. He is co-founder and Chairman Emeritus of Near Bridge, Inc., a generational trend analysis company. Louis brings pioneering technologies for identifying emerging business trends, developing top leadership skills, organizational innovation, and strategic initiatives to Fortune 500 companies, multinational corporations, and foreign governments. J. Walter Thompson agency named him one of the 20 most creative minds in America.
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In addition to TrendSmart, Louis is the author of Don't Compete....Tilt the Field, and co-author of The Consistent Consumer and the New York Times best-seller If It Ain’t Broke, Break It!
