Top 3 Reasons Your Small Business Should Blog

Writing a blog can do a world of good for many businesses.

Blogging will help your small business build authority online and in social media.
Blogging will help your small business build authority online and in social media.
This article was written by Kevin Gaertner.

Already have social media covered, but curious how you can generate more interest for your small business online? Think about starting a blog.

Writing a blog can do a world of good for many businesses. They provide a unique opportunity to elaborate and describe in more detail exactly what you do and how you help customers.

It's also a great way to share your knowledge with people and earn some authority. A blog regularly and routinely updated can be a vital piece to any online marketing strategy.

Here's the top 3 reasons we believe more small businesses should get blogging right away. 

1. Build Authority

Writing a blog that grows and creates interest has the ability to create an aura of authority around your business. What I mean by this is that others will begin respecting your knowledge and trusting what you have to say, even if you already have authority in your industry.

Answering people's questions go a long way in making your firm look reputable and respected. Use your blog as a source of this information and more to begin growing your authority online.

2. SEO

Search engine optimization is all about improving your rankings on sites like Google, Yahoo!, and Bing. There are a number of ways to go about this, some more complex than others, but a simple way is through the publishing of articles on a blog.

By updating your site with new information and blog posts, it tells the search engines that your page is not static, and is regularly updated. This increases the number of links your page has, as well as the ability for other sites to link back to it. 

3. Social Media Integration

Content on your blog makes for great social media ideas. You can encourage your audience on different social sites to read your articles by posting them. This has the ability of expanding your readership and encouraging social sharing.

If people like what you have to say on Facebook or Twitter, they will likely enjoy reading what you have to say on your blog. People love sharing newsworthy and helpful content on social media, so if you can craft your blogs to fall into these categories, start promoting them on your social sites. 

You can get started right away by establishing a blog on Patch. Click here to start your Patch blog or email community editor Drew Himmelstein at drew@patch.com with any questions.


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