New Business Booms in Troubled Economy

While many independent businesses are closing due to reduced sales and the recession, store owner Melissa McLane views these down times as an opportunity to “reinvent, recreate and make things happen.”

McLane owns in downtown San Rafael, a low-cost clothing and home furnishing store and community hub. Liquid Marin opened it’s doors on Nov. 6, 2010, and already McLane is discussing franchising.

McLane attributes Liquid Marin's success to an ever-changing inventory and affordable prices. “We are always changing up things in the store and getting truck loads of inventory from big companies,” she said.

The store offers clothing, furniture, shoes, accessories, rugs, small appliances and electronics from stores like Urban Outfitters and at marked-down prices.

McLane gained experience in liquidation events and sales when she owned Red Dot Boutique in San Francisco. After selling the store, she wrote a new business plan that incorporated liquidation sales in a larger location.

“I’m the type of person that is very tenacious. I can’t stop, so I went to the next level,” she said.

With 5000 square feet, Liquid Marin’s business grows with a steady stream of new customers in the store and 13,000 email subscribers.

The store doubles as a space for communal workshops, events and group meetings. A series of art classes that featured local professional artists at the location sold out.

“It’s important to me to promote other people’s services and business in the community,” McLane said.

While Liquid Marin is building a customer base, many similar stores are seeing a decline in sales. Margie Taylor, manager of vintage boutique on Fourth Street, said that their sales are slower than last year.

Although a lack of advertising could be main culprit, Taylor said she does consider the opening of other stores like Liquid Marin could be a factor.

With possibility of franchising lingering in the future, McLane is focusing on making Liquid Marin the best it can be and keeping the community involved.

“I light up when I can help others...” she said. “That’s why our staff consists of such kind and good people. And that good energy transfers to our customers.”

Join the mailing list for video newsletters with the latest deals and savings.