Business & Tech
Business Spotlight: Viva Diva Boutique
Viva Diva offers stylish, trendy pieces at a good price, for all women, from those on a strict budget to those looking to splurge on a special piece.
1327 Fourth St.
415.256.8380
www.vivadivaboutique.com
What do they offer?
Viva Diva is a boutique clothing shop offering wearable fashion with a bohemian, beach-like vibe, perfect for active, stylish women. The collections carried include Ella Moss, Tart Collections, Velvet and a wide variety of high-end denim including brands such as Hudson, Citizens for Humanity and 7 Brand.
Who are they?
All three of the ladies who welcome you with a smile at Viva Diva are highly invested in the community and those who come to their boutique. Owner and head buyer Amy Anderson, store manager and assistant buyer Bri Lindemulder and store associate Lauren Wiley are all long-time residents of Marin County. Every one of them is stylish, friendly and involved with both their regular clientele and occasional customers.
How long have they been there?
Viva Diva is celebrating 15 years of fabulous style.
Why are they in our business spotlight?
Owner Amy Anderson believes in current but not uber-trendy styles. Clientele comes from all over Marin county and brings shoppers to downtown San Rafael, customers who might not otherwise visit the business district. This store has wonderful clothing for everyone from the business woman looking to purchase a sexy dress for a hot date to the mother wanting to look comfortable but fabulous.
Bri and Lauren and Amy are day-to-day stylists. Customers will experience one-on-one attention, from the first step into the store until point of purchase. They offer honest opinions and show women how to work fashionable pieces into current wardrobes.
Viva Diva also offers a wide selection of accessories, including shoes, belts, purses and jewelry. Several local designers can be found behind the glass, including Kris Nations, Whitley and Daily San Franciscan. Last year, hair accessories, such as feathers, were a wildly popular offering.
Did you know?
Viva Diva is one of the best places to find a unique prom dress without the outlandish prices found at other boutiques or in the city. Young ladies looking forward to their big night will receive special customer service not found at large department stores.
