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Business & Tech

Business Spotlight: Jeans to a T

Jeans done right is the focus at this longtime clothing shop.


1314 Second St, San Rafael
(415) 456-6841

Who are they?
Tom Diettrich was a Chicagoian until he moved out west to open a business. After graduating from Culver Stockton College, he was offered a chance to make some money. Diettrich figured he'd be out in California for "a year, two tops." That was over 30 years ago. 

What do they offer?
From an idealogical standpoint, Diettrich's goal is to make customers happy. At a more practical level, Jeans to a T offers a wide selection of jeans. In addition to the store's namesake product, customers will also find shirts, socks and other garments classified as medium dressware. Dilligent shoppers may also convince Diettrich to hem a pair of jeans for a small fee to ensure a perfect fit. 

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How long have they been there?
Jeans to a T first opened in San Rafael in June 1977. 

Why are they in our Business Spotlight? 
As more and more stores turn to gimmicks, sweepstakes and ruses to lure in customers, Diettrich is steadfast in his committment to selling a select few products, and selling them right. The sole proprieter of Jeans to a T, Diettrich has used income generated by his business to donate to churches, theaters, food banks and the symphony. He also donates surplus jeans to organizations such as the San Rafael Rotary Club.  

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