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Business & Tech

Business Spotlight: Baubles & Beads

Vibrant craft store immerses patrons in the world of do-it-yourself art.

1104 Fourth Street, San Rafael

(415) 457-8891, jim@baublesandbeads.com

 

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What do they offer?

It is no doubt a thankless task to take inventory at Baubles & Beads. With over 10,000 items in their catalogue, one may be overwhelmed at the sheer volume of beads, chains, pendants, charms and countless other items. This cornucopia of material is the basis for homemade jewelery and an array of other projects. Also for sale are tools, wire and books to educate patrons and help them with their design.

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Bauble & Beads hosts classes on subjects ranging from "Intro to Enameling" to "Illusion Knotting." Qualified and experienced teachers allow the store to fill their ten page catalogue with tantalizing options for amature crafter in need of guidance. For more advanced customers, a dedicated project space is available in the store for free use during business hours.

Who are they?

Jim Kaufman and wife Lisa recall the Bay Area twenty years ago, when there were several places to purchase beads, but none that they found inviting. Their shared interest was to create a warm, organized and inviting space anchored by a helpful staff.

At the onset of their venture, the store offered all sorts of materials for every kind of wearable art. Within their first year of business, the couple began narrowing their scope to focus on beads and jewelery.

How long have they been there?

In September, Baubles & Beads will celebrate their 20th anniversary in San Rafael. The Kaufmans bought out a competitor and were formally located at Second and D streets, but moved to their current location 11 years ago.

Why are they in our Business Spotlight?

Baubles & Beads is a creative outlet for all ages and genders, a vital and rare addition to the San Rafael community. Jim Kaufman is keen to emphasize the many ways his store can cater to its clientele.

"Whether you're creating something new or repairing a family heirloom or garage sale find, we're there to help," he said.

Kaufman envisions his store as a place for people to express their creativity by making items to be kept and cherished:"In these days of cheap throwaways, you can come here and create something that can be treasured for decades."

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